One of the major challenges sacred music publishers face today is getting their music promoted. There are many avenues for marketing. However, there are two that remain on top – the choral subscription programs that are sent to customers and choral reading sessions.
If you are anything like me, you are afraid of being the one hit wonder, the flash in the pan, the overnight success and then thrown to the curb. If you want to have a life long career in songwriting you need to have an approach that is foundational to who you are and why you are writing. […]
WorshipLife.com’s guest blogger for today is Stan Moser. Stan Moser began his career in the christian music industry as a part-time employee at Word Records in Waco, Texas in early 1970. During the next 25 years, his leadership roles at Word, Marantha!Music, and Star Song made him one of the key executives who helped launch a […]
When I was a newlywed in my early 20s, I was incredibly blessed to have the opportunity to work alongside one of the most extraordinarily gifted people I’ve ever known – the one and only Lari Goss. It was the early 1990’s and Gospel Music was in a remarkable season of growth and influence. Lari […]
This past Sunday, Denise (my wife) and I got up early, drove to the airport, flew to Nashville, met Emily (the Lillenas Brand Manager), and we all drove to Gatlinburg, TN (and along the way, made a pit stop at the Knoxville airport so we could trade rental cars since our A/C wasn’t working). We […]
There is… Nothing like a walk with a grandchild. Nothing like trying to answer questions that would make Aristotle break out in a cold sweat. Nothing like hearing what is going on in his young mind. He has not lived long enough to be a cynic. He finds no danger in truth. He is loyal […]