One of the major challenges sacred music publishers face today is getting their music promoted. There are many avenues for marketing. However, there are two that remain on top – the choral subscription programs that are sent to customers and choral reading sessions.
The function of hymnals in the life of the church has changed dramatically over the past thirty years. Many congregations rarely use them. Thousands of Christians seldom, if ever, open one. When people hear of the new hymnal publications, it’s natural for some of them to ask, “Why would you ever want to publish another […]